11/13/2023 0 Comments Zoom webinar linkedin liveIt was the world’s first live stream of an automotive reveal. We took the live video feed via satellite and encoded and streamed it live to their website in near real time. Well it took a small army of engineers and a lot of sleepless nights, but my company did it. They wanted anyone to be able to watch the live stream on the internet. And they wanted my startup to produce the live internet broadcast.Īnd to make it even tougher, they didn't want it password protected. They had no idea how many people would view concurrently. Toyota Motors USA wanted to live stream the reveal of the new Prius online. If they wanted to get their news out broadly, Toyota would have to become a media company almost overnight, and they needed help. Owned media should be the first step of an organic growth marketing campaign. My owned media marketing channel framework. The financial meltdowns and pandemics accelerate digital transformation. It was time to go direct to consumers with their news, much as the movie studios are doing these days with the movie theaters shut by COVID-19. It no longer made sense to give their news exclusively to the mainstream media. In the past, they’d always revealed their new models exclusively for the news media at the Detroit Auto Show.īut the economy was in bad shape, and only a third of the press pool had pre registered to attend their press conference.Īt this time, newspapers were canceling their Automotive sections all together.Īutomotive advertisers were strapped for cash too, and the mainstream press has already started to feel the impact classified advertising defecting to digital media. The internet marketing team at Toyota was concerned. No Easy Way to Live Streamīack to the phone call. It was hard enough to get online marketing consultants to agree on what is a webinar, let alone agree on how best to produce webcasts vs webinars. In fact, it was before using live webinars as part of B2B content marketing campaign was popular, because it was still pretty tough technically to pull off.īack then, live streaming video online was a risky proposition for even the slickest digital marketing consultant. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Subscribe: Google Podcasts | Spotify | Email | RSS Podcast: Play in new window | Download (Duration: 57:55 - 26.5MB) | Embed
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